Virtual Private Screening Info
Helpful links: Sign Up Form • Email/Marketing Content • Sneak Preview Example • Trailer & Info About Movie
A virtual sneak preview screening is an opportunity for you to raise funds, engage your audience with a meaningful story that will drive them toward action, and/or create the opportunity for The Sound of Violet to play theatrically in your city for even more engagement and outreach.
There are no upfront costs for hosting a sneak preview. All expenses are subtracted from ticket fees and ticket donations. You will receive a private link for your decision-makers to view the movie as you decide if you’d like to partner with us.
This private sneak preview screening can also make it possible for The Sound of Violet to be released in your local movie theaters. At the premiere screening, filmmaker Allen Wolf can host a Q&A with you, we will collect audience data, and you can engage donors with a red carpet premiere experience.
Your virtual sneak preview screening can only be promoted through email because the local movie theaters would not book the film if it was already advertised publicly as being available online. It cannot be promoted or advertised anywhere by name online: including social media, wesites, or anywhere on the web. You can, however, publicly promote an “Upcoming Sneak Preview Screening” and direct people to sign up for your email list to get more information.
Viewers can also gift a screening to someone, using their email address.
When you have chosen the date for your sneak preview, fill out this form five weeks before your date. After your screening, we will discuss when the film will open in theaters in your city.
Here’s an example of what your screening page will look like.
Hosting a Sneak Preview Screening involves:
Preparing your email list, emails, & any merchandise
- Prepare your email list and create three emails to promote the movie to your members.
- Send the first email 3-4 weeks before, the second email 2 weeks before, and the final email the week before the screening.
- Determine any merchandise you’d like to sell, and you’ll ship them after orders are received. We have included ticket packages.
Promoting to your email list
- We’ll provide you with suggested content, and a link to the page where people can view the trailer, purchase tickets, buy merchandise, and make donations. When the premiere date arrives, ticket holders will have 7 days to unlock their screening and 24 hours to watch the film. We suggest you charge $20-100 for tickets but you will choose the price that works best for your audience. We also provide possible incentives as well.
Sharing Costs & Revenue
- $500 Virtual Screening Fee, subtracted from ticket sales. There are no upfront costs for a virtual screening: all expenses are subtracted from ticket sales and ticket donations. In the unlikely event that sales and donations do not cover the Virtual Screening Fee, the organization would not owe any remaining balance.
- If we’re partnering for local theatrical screenings: 100% of revenue to the film until $10,000 screening goal is reached, then remaining 100% to organization. If Allen is not at the red carpet screening, then $8,000 would need to be raised.
- If no local theatrical screenings: 50/50 Ticket revenue split.
- 100% of Donations to the organization after expenses or screening goal is reached. Ticket buyers have an opportunity to add a donation to their ticket price. Donations through the site are not tax-deductible. However, we’ll feature a direct link for people to give tax-deductible donations to your organization and you will keep 100% of those donations.
- 100% of Merchandise sales to merch sellers. All tax, shipping, and handling needs to be included in the merchandise pricing, and will need to be shipped by the seller.
- 5% & $1.98 fee per ticket charge from Eventive who hosts, manages, and provides customer support for the screening ($1.98 can be included with ticket or can be an extra charge. We suggest extra charge.)
- Complimentary 3 min. intro from your organization. Otherwise, the filmmaker will introduce the film.
- Complimentary Q&A with the filmmaker and actors starring in the movie that plays immediately after the movie.
Engaging Your Audience
- You can use the introduction to advance your audience to a next stage of action: you can promote an upcoming event or opportunity through the Q&A, recruit volunteers, promote opportunities to give, or get them excited about your upcoming theatrical release during your 3 minute intro.
- When the $10,000 is raised, the movie will be booked in your local theaters. You can host a red carpet premiere for your city that would feature the filmmaker, a Q&A after the screening, collection of audience contact info, and a reception afterward. The purpose of this is to raise press awareness and expand your reach into your community.
- We’ll provide discussion questions so those bringing groups to see the movie can host their friends afterwards for meaningful discussions about the story.
- When the film is booked theatrically in your city, we will equip volunteer Street Teams on how to best promote the movie and find partners to engage with it. We’ll invite people to join the Street Team in the Q&A.
- You can purchase wholesale copies of The Sound of Violet novel to give as gifts to key donors, to include as part of an auction, or to promote the screening.
- The film has been rated PG-13 by the Motion Picture Association for mature thematic content, sexually suggestive material, some violence, and drug material. There is no foul language or nudity in the movie.
- You’ll receive a list of people who purchased tickets as well as a full accounting of sales and donations.
- You’ll receive a survey to assess your experience.
The week after your premiere, you can announce an Encore Screening if we have not raised the screening goal for a theatrical run in your city. There is no Virtual Screening Fee for an Encore Screening. It’s a chance to give the audience the opportunity to invite their friends and give people another opportunity to see the film. See the email examples page for suggestions on what to communicate.
Screenings can be scheduled up to four weeks before the theatrical screening.